"You're gonna have a Barstool's-branded sports bar on the premises, according to the proposition that you guys are putting forward," she said. The brand's push to appeal to a younger demographic has become a concern for state regulators.Īt a meeting on Tuesday, Commissioner Eileen O'Brien raised questions about the suitability of Barstool to be connected to sports betting in the state. But the company was also the subject of a recent New York Times story highlighting the personal gambling issues of Barstool founder David Portnoy, who has previously reported accusations of sexual misconduct against him. Through the partnership, Barstool has gotten its own sports-betting app and gotten branding inside Penn casinos.
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